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Finding Fun in Work at the Crocs Store

[November 2017]

It's not just the lights that are bright in New York City these days. The Crocs flagship storefront blazes vibrantly in a way not often found in the working world.

It's not just the lights that are bright in New York City these days. The Crocs flagship storefront blazes vibrantly in a way not often found in the working world.

The bold green and yellow exterior make a statement any pedestrian can't help but notice. Colors like Coreen help bring the comfort and energy of home into the workplace, a blending of two traditionally separate spaces that is becoming more and more common. Expressive colors fuel the new and the confident, and there should be no boundaries for original thinking.

The unrestrained color of the Crocs flagship store illustrates a new way of thinking about professional settings. Work isn't limited just to the office, but fun and play don’t have confined spaces either. A new approach to thinking about space, color and function makes the store an illustrative case study for our Life in Flex color trend.

The 13,000-square-foot space sits in the shadow of the Empire State Building in central Manhattan. The storefront was designed to resemble a Crocs shoe, a unique concept that featured the company's signature ventilation holes, custom color and clear, backlit globes.

Bright colors can be extremely functional, helping define spaces and the different functions they serve. The exterior colors are eye catching, and make the Crocs store stand out from its neighbors. They are fun and exciting, terms not always associated with work.

Green and yellow also work well together, infusing the space with ideas of collaboration and compatibility. The glittering lights add even more energy, which can lead to more creativity and expression.

As people blend different aspects of their lives together, they will be drawn to spaces that do the same. The best lives are flexible. The best designs should be too.