Valspar Hosts Educational, Inspirational Activities at AIA

Press Release

Minneapolis - [April 2015]

The Valspar Corporation announces educational and inspirational activities during the annual American Institute of Architects (AIA) National Convention and Expo, May 14-16, at the Georgia World Congress Center in Atlanta.

Exhibiting in booth 3717, Valspar will celebrate 50 years of Fluropon®, its industry-leading brand of 70 percent PVDF resin-based coatings, with themed give-aways and a happy hour to toast the golden anniversary on May 14, 4-6 p.m. A photobooth with a professional photographer, fun props and Hollywood backdrop will be in Valspar’s booth throughout the expo for attendees to capture and share their snapshots on social media using #Fluropon50.

Valspar will share images from the AIA Expo and its booth on This website also will feature five decades of customer success stories, employee memories and product innovations. Special Effects, Valspar’s newest Fluropon coatings on display at AIA, features an additional layer of sparkle, more richly saturated colors and color-shifting pigments.

Keeping architects informed of new products, trends and best practices, Valspar also will present an inbooth, walk-up Expo Chat on color (0.25 LUs) and two continuing education courses (1.0 LUs each) at the AIA Expo’s Learning Lounge in room 3625LL. Registration is required for Learning Lounge courses, but there is no additional cost to attend these sessions.

High-Performance Coating Systems for Cool Metal Roofing, EL132d, 1.0 LU
May 14, 2:15-3:15 p.m.; May 15, 10:30-11:30 a.m., 2-3 p.m.; May 16, 12:30-1:30 p.m. Exploring the benefits of metal roofing products, including how solar reflective coatings help conserve building energy consumption and mitigate the urban heat island effect.

The Relationship Between Color and Pigments in Architectural Coatings, EL131a, 1.0 LU
May 14, 12:45-1:45 p.m., 3:45-4:45 p.m.; May 15, 12:30-1:30 p.m., 2-3 p.m.; May 16, 10:30-11:30 a.m. Demonstrating the importance of color in the built environment, with a focus on informing occupants of their surroundings, forecasting emerging trends, and specifying architectural coatings to meet color and performance goals.

Also at AIA, Valspar will be distributing USB drives with the new Fluropon material library for Autodesk Revit® software. Valspar’s Fluropon material library in Revit is built around accurate Valspar color palettesto ensure consistency in both the virtual and real world. After selecting final colors, Revit users have the option to order physical color samples by visiting Valspar’s architectural website,, and referencing the product code listed next to the color name within the material library.

Valspar hosts educational, inspirational activities at AIA The Valspar Corporation supports architects and designers with its high-performance coatings, industryleading technical expertise, color-matching and sustainability resources, responsive customer service and high-priority lead times. Learn more at